Home, Kitchen & Appliances
strongest of 2 categories
What the AIs say
#65 best · 5 of 6 agree“Gemini ranks Toshiba highest (avg #10.8 over 4 mentions); Perplexity is the most sceptical (#19.0).”
synthesised · the AI panel
What the press says
Positive · 8 stories · 30d“Toshiba coverage is dominated by product promotions and deals on TVs and printers, with no significant criticism or negative news reported.”
synthesised · 8 articles via Google News · Industry Analysts, Inc., FOX5 Vegas +6
The brief
The brand in a paragraph.
Toshiba maintains consistent AI-panel standing in small kitchen appliances while press coverage remains promotional, focused on TVs and printers with no reported criticism. The brand's strength lies in product-deal visibility, though the absence of substantive review coverage limits independent performance assessment.
Act one
What the machines think.
Several AI models read the whole category and rank Toshiba's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Toshiba highest (avg #10.8 over 4 mentions); Perplexity is the most sceptical (#19.0).
Gemini
#10.8
avg over 4 mentions · best #2
Claude
#13.6
avg over 5 mentions · best #2
Grok
#13.7
avg over 3 mentions · best #7
ChatGPT
#14.8
avg over 5 mentions · best #2
Perplexity
#19.0
avg over 4 mentions · best #2
The words the panel uses
AI most often praises Toshiba for being "value" (8 mentions) and "countertop" (6).
- value8
- countertop6
- compact5
- convection4
- affordable4
- reliable4
- sensor menus3
- budget3
- mute2
- smart2
- digital display2
- inverter2
Wins & misses?
Where it leads, where it lags.
2 top-10 wins versus 2 lag spots where Toshiba finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 14 weeks of tracking: 1 intent steady, 2 climbed, 3 slipped. Biggest move: climbed 12 ranks in Best Air Fryer Toaster Ovens (now #7).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Toshiba lately — and the mood of it. 8 pieces in the last 30 days, coverage skews positive.
IIndustry Analysts, Inc.Industry Analysts, Inc.·Positive
Toshiba Multifunction Printers Simplify Document Workflow
FFOX5 VegasFOX5 Vegas·Neutral
Steve Aoki to perform free concert before Stanley Cup Final Game 6
LLas Vegas Review-JournalLas Vegas Review-Journal·Neutral
Golden Knights summon a Superstar DJ for Game 6 free concert
MMashable
SSyracuse.comSyracuse.com·Positive
Best Buy is having a major deal on the $350 Toshiba 50-inch TV - Get it for $180
SSmartkarma
TThe Cannata Report -The Cannata Report -·Positive
Impression Solutions Inc. Expands Dealer Opportunities with Toshiba Label and Receipt Printers
CCNETas of June 16 · 8 stories?
Act three
The lineup, ranked.
Every Toshiba product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
EM131A5C-BS is Toshiba's most-recommended product, ranking across 3 buyer questions, with EM131A5C-SS close behind.
Small Kitchen Appliances
Rivals?
Who it competes against.
Panasonic has the edge over Toshiba — winning more of the 4 shared questions the AI panel ranks them both in.
- PanasonicHome, Kitchen & AppliancesPanasonic leads 3–1 · 4 shared · 3 categoriesCompare
- PhilipsHome, Kitchen & AppliancesPhilips leads 4–0 · 4 shared · 3 categoriesCompare
- FrigidaireHome, Kitchen & AppliancesToshiba leads 3–0 · 3 shared · 2 categoriesCompare
- ZojirushiHome, Kitchen & AppliancesToshiba leads 3–0 · 3 shared · 2 categoriesCompare
- FarberwareHome, Kitchen & AppliancesToshiba leads 3–0 · 3 shared · 2 categoriesCompare
- Black+DeckerHome, Kitchen & AppliancesToshiba leads 2–1 · 3 shared · 2 categoriesCompare
- GEHome, Kitchen & AppliancesToshiba leads 2–1 · 3 shared · 2 categoriesCompare
The recap
Where it stands today.
- FootprintStrongest in Home, Kitchen & Appliances (best single-question rank #2), across 5 buying intents. Weakest in Electronics (#29).
- AI verdictGemini ranks Toshiba highest (avg #10.8); Perplexity most sceptical (#19.0).
- TraitsMost often associated with “value” (8 mentions) and “countertop” (6).
- Top productEM131A5C-BS is the most-mentioned Toshiba product this snapshot.
- Closest rivalPanasonic (1–3 across 4 shared intents).
browse Toshiba in these categories