Best rank
Best placed #9 in Beauty & Personal Care.
What the AIs say
#9 best · 3 of 4 agree“Gemini ranks Urban Decay highest (avg #10.0 over 1 mention); perplexity is the most sceptical (#22.5).”
synthesised · the AI panel
Act one
What the machines think.
Three AI models read the whole category and rank Urban Decay's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Urban Decay highest (avg #10.0 over 1 mention); perplexity is the most sceptical (#22.5).
Gemini
#10.0
avg over 1 mention · best #10
Claude
#21.7
avg over 3 mentions · best #9
perplexity
#22.5
avg over 2 mentions · best #22
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 2 lag spots where Urban Decay finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 4 weeks of tracking: 1 intent steady, 2 climbed, 3 slipped. Biggest move: slipped 14 ranks in Best Lip Glosses (now #29).
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Vice Lip Bond Glossy Longwear Liquid Lipstick is Urban Decay's most-recommended product, ranking across 1 buyer question, with Adrenaline Plumping Lip Gloss close behind.
Traits?
The words the panel uses.
AI most often praises Urban Decay for being "comfortable" (2 mentions) and "16h hold" (1).
- comfortable2
- 16h hold1
- all-day wear1
- bold shades1
- buildable1
- buildable color1
- creamy1
- high pigment1
- hydrating1
- long-wear1
- long-wearing cream1
- moisturizing1
Rivals?
Who it competes against.
Urban Decay and NYX Professional Makeup are neck and neck — 1–2 across 3 shared questions.
- NYX Professional Makeup
Beauty & Personal Care
NYX Professional Makeup leads 2–1
Across 3 shared questions
- Tarte
Beauty & Personal Care
Tarte leads 2–1
Across 3 shared questions
- Merit
Beauty & Personal Care
Merit leads 2–1
Across 3 shared questions
- E.L.F. Cosmetics
Beauty & Personal Care
E.L.F. Cosmetics leads 2–1
Across 3 shared questions
- Rare Beauty by Selena Gomez
Beauty & Personal Care
Rare Beauty by Selena Gomez leads 2–1
Across 3 shared questions
- Rare Beauty
Beauty & Personal Care
Rare Beauty leads 2–1
Across 3 shared questions
- Kylie Cosmetics
Beauty & Personal Care
Kylie Cosmetics leads 2–1
Across 3 shared questions
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #9), across 3 buying intents.
- AI verdictGemini ranks Urban Decay highest (avg #10.0); perplexity most sceptical (#22.5).
- TraitsMost often associated with “comfortable” (2 mentions) and “16h hold” (1).
- Top productVice Lip Bond Glossy Longwear Liquid Lipstick is the most-mentioned Urban Decay product this snapshot.
- Closest rivalNYX Professional Makeup (1–2 across 3 shared intents).
browse Urban Decay in these categories