Beauty & Personal Care
its home category
What the AIs say
#27 best · 6 of 6 agree“AI Mode ranks Urban Decay highest (avg #1.0 over 1 mention); Perplexity is the most sceptical (#22.0).”
synthesised · the AI panel
What the press says
Mixed · 5 stories · 30d“Urban Decay faces mixed coverage dominated by the loss of its iconic All Nighter Setting Spray formula to competitor MCoBeauty, though the brand's eyeliner products continue to receive praise.”
synthesised · 5 articles via Google News · HuffPost, Cosmetics Business +3
The brief
The brand in a paragraph.
Urban Decay cosmetics commands consistent positive press coverage around product launches and brand initiatives, with outlets like NewBeauty and Bustle regularly covering the brand. The main caveat is that unrelated articles about urban decay as a social phenomenon create occasional noise in its coverage landscape.
Act one
What the machines think.
Several AI models read the whole category and rank Urban Decay's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
AI Mode ranks Urban Decay highest (avg #1.0 over 1 mention); Perplexity is the most sceptical (#22.0).
AI Mode
#1.0
avg over 1 mention · best #1
Gemini
#12.0
avg over 2 mentions · best #3
Claude
#14.0
avg over 1 mention · best #14
Grok
#14.0
avg over 2 mentions · best #8
ChatGPT
#19.0
avg over 1 mention · best #19
Perplexity
#22.0
avg over 1 mention · best #22
The words the panel uses
AI most often praises Urban Decay for being "comfortable" (2 mentions) and "glossy" (2).
- comfortable2
- glossy2
- modern2
- bold2
- long-lasting2
- vibrant2
- 16-hour wear1
- peptide-infused1
- pigmented1
- plush1
- satin-finish1
- transfer-resistant1
Wins & misses?
Where it leads, where it lags.
1 top-10 win (1 #1) versus 2 lag spots where Urban Decay finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 9 weeks of tracking: 0 intents steady, 1 climbed, 3 slipped. Biggest move: climbed 9 ranks in Best Long-Wear Lipsticks (now #1).
Act two · ★ new
What the people say.
The same lineup, judged by the press that covers them.
In the press?
What the world is saying.
What’s being written about Urban Decay lately — and the mood of it. 5 pieces in the last 30 days, coverage is mixed.
HHuffPost
CCosmetics BusinessCosmetics Business·Critical
MCoBeauty revives original All Nighter Setting Spray formula with Skindinavia after Urban Decay axe
TTheIndustry.beautyTheIndustry.beauty·Neutral
MCoBeauty brings back original Urban Decay formula in new 'All Dayer' launch
TThe IndependentThe Independent·Neutral
Charlotte Tilbury vs Urban Decay: Which setting spray is sweat-proof?
as of July 26 · 5 stories?
Act three
The lineup, ranked.
Every Urban Decay product with its AI rank — reviewer verdicts join the board as coverage lands.
The lineup, reconciled?
Every product — both verdicts.
Vice Lipstick is Urban Decay's most-recommended product, ranking across 1 buyer question, with Vice Lip Bond Glossy Liquid Lipstick close behind.
Rivals?
Who it competes against.
Urban Decay's closest rival is Covergirl — and Urban Decay comes out ahead in 3 of 3 of the questions they both answer (100%).
- CovergirlBeauty & Personal CareUrban Decay leads 3–0 · 3 shared · 1 categoryCompare
- L'Oréal ParisBeauty & Personal CareUrban Decay leads 2–1 · 3 shared · 1 categoryCompare
- ChanelBeauty & Personal CareUrban Decay leads 2–1 · 3 shared · 1 categoryCompare
- LancômeBeauty & Personal CareUrban Decay leads 2–1 · 3 shared · 1 categoryCompare
- RevlonBeauty & Personal CareUrban Decay leads 2–1 · 3 shared · 1 categoryCompare
- ColourPopBeauty & Personal CareUrban Decay leads 2–1 · 3 shared · 1 categoryCompare
- Bobbi BrownBeauty & Personal CareUrban Decay leads 2–1 · 3 shared · 1 categoryCompare
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best single-question rank #1), across 3 buying intents.
- AI verdictAI Mode ranks Urban Decay highest (avg #1.0); Perplexity most sceptical (#22.0).
- TraitsMost often associated with “comfortable” (2 mentions) and “glossy” (2).
- Top productVice Lipstick is the most-mentioned Urban Decay product this snapshot.
- Closest rivalCovergirl (3–0 across 3 shared intents).
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