Best rank
Best placed #4 in Beauty & Personal Care.
What the AIs say
#4 best · 4 of 4 agree“Gemini ranks Ursa Major highest (avg #7.0 over 1 mention); perplexity is the most sceptical (#18.5).”
synthesised · the AI panel
What the press says
Mixed · 8 stories · 30d“Ursa Major gains momentum in defense and aerospace with successful rocket engine demonstrations and $100M funding round, while broader industry coverage remains factual.”
synthesised · 8 articles via Google News · WSJ, afmc.af.mil +6
The brief
The brand in a paragraph.
Ursa Major was founded in 2016 in the United States. They make skincare and grooming products. Their deodorant became the signature product. It launched with a clean formula approach. The brand refused aluminum and synthetic fragrance. They built trust through transparent ingredient lists. Today Ursa Major operates across North America. The company ranks twenty-fourth in Beauty and Personal Care. They appear in sixty-six hundred tracked brands. Their growth came from direct consumer sales. The brand still defines itself by what it will not use.
Act one
What the machines think.
Three AI models read the whole category and rank Ursa Major's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
Gemini ranks Ursa Major highest (avg #7.0 over 1 mention); perplexity is the most sceptical (#18.5).
Gemini
#7.0
avg over 1 mention · best #7
ChatGPT
#12.5
avg over 2 mentions · best #4
Claude
#14.0
avg over 4 mentions · best #11
perplexity
#18.5
avg over 2 mentions · best #7
Wins & misses?
Where it leads, where it lags.
1 top-10 win versus 1 lag spot where Ursa Major finishes below #20.
Top wins
Where it lags
Rank trajectory?
Weeks of movement.
Across 7 weeks of tracking: 1 intent steady, 4 climbed, 1 slipped. Biggest move: climbed 7 ranks in Best Deodorants for Men (now #17).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about Ursa Major lately — and the mood of it. 8 pieces in the last 30 days, coverage is mixed.
WSJ·Neutral
Opinion | The Race for Hypersonic Missiles
Aafmc.af.milafmc.af.mil·Positive
AFRL, Ursa Major perform flight demonstration of Draper Liquid Rocket Engine
AAV Club
AAAS NovaAAS Nova·Neutral
Ursa Major III/UNIONS 1: Dwarf Galaxy or Star Cluster?University of Colorado Boulder·Neutral
URSA MAJOR
SSpaceNews
MMetal Additive Manufacturing magazineMetal Additive Manufacturing magazine·Positive
ARMD tested at supersonic speed with Ursa Major’s Draper liquid rocket engineRevelio Labs·Neutral
How many employees work at Ursa Major?as of June 16 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Hoppin' Fresh Deodorant is Ursa Major's most-recommended product, ranking across 5 buyer questions, with Fantastic Face Wash close behind.
Traits?
The words the panel uses.
AI most often praises Ursa Major for being "natural" (3 mentions) and "fresh scent" (2).
- natural3
- fresh scent2
- aluminum-free2
- athletic use1
- botanical ingredients1
- cedarwood1
- botanical1
- cooling1
- effective1
- forest green1
- fresh1
- clean ingredients1
Rivals?
Who it competes against.
Ursa Major's closest rival is Vanicream — and Ursa Major comes out ahead in 3 of 4 of the questions they both answer (75%).
- Vanicream
Beauty & Personal Care
Ursa Major leads 3–1
Across 4 shared questions
- Aesop
Beauty & Personal Care
Dead even, 2–2
Across 4 shared questions
- Malin + Goetz
Beauty & Personal Care
Ursa Major leads 3–0
Across 3 shared questions
- Dr. Squatch
Beauty & Personal Care
Ursa Major leads 2–1
Across 3 shared questions
- Every Man Jack
Beauty & Personal Care
Every Man Jack leads 2–1
Across 3 shared questions
- Drunk Elephant
Beauty & Personal Care
Drunk Elephant leads 2–1
Across 3 shared questions
- Kiehl's
Beauty & Personal Care
Kiehl's leads 2–0
Across 3 shared questions · 1 tied
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #4), across 5 buying intents.
- AI verdictGemini ranks Ursa Major highest (avg #7.0); perplexity most sceptical (#18.5).
- TraitsMost often associated with “natural” (3 mentions) and “fresh scent” (2).
- Top productHoppin' Fresh Deodorant is the most-mentioned Ursa Major product this snapshot.
- Closest rivalVanicream (3–1 across 4 shared intents).
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