Best rank
Best placed #15 in Beauty & Personal Care.
What the AIs say
#15 best · 3 of 4 agree“perplexity ranks Van der Hagen highest (avg #15.0 over 1 mention); Gemini is the most sceptical (#29.0).”
synthesised · the AI panel
What the press says
Mixed · 8 stories · 30d“Van der Hagen's coverage is dominated by product innovation and motorsports sponsorship, with positive brand announcements outweighing unrelated institutional and personal news items.”
synthesised · 8 articles via Google News · Chalmers tekniska högskola, TU Delft +6
The brief
The brand in a paragraph.
Van der Hagen began in the Netherlands, built on tradition and craft. They make shaving products. Razors and soaps shaped their reputation early. The brand became known for straight razors, simple and functional tools. Men trusted the work. Today Van der Hagen appears across thousands of retailers worldwide. They rank twenty-ninth in Beauty and Personal Care. The brand persists in six thousand six hundred forty-nine tracked outlets. It endures because the product works. Good steel. Good soap. Nothing more needed.
Act one
What the machines think.
Three AI models read the whole category and rank Van der Hagen's products — model by model, list by list, over time.
Model by model?
How each AI sees it.
perplexity ranks Van der Hagen highest (avg #15.0 over 1 mention); Gemini is the most sceptical (#29.0).
perplexity
#15.0
avg over 1 mention · best #15
ChatGPT
#24.0
avg over 1 mention · best #24
Gemini
#29.0
avg over 1 mention · best #29
Wins & misses?
Where it leads, where it lags.
Rank trajectory?
Weeks of movement.
Across 6 weeks of tracking: 0 intents steady, 0 climbed, 2 slipped. Biggest move: slipped 7 ranks in Best Razors for Sensitive Skin (now #20).
Act two · ★ new
What the people say.
The same lineup, judged by the owners who bought and filmed it — and the press that covers them.
In the press?
What the world is saying.
What’s being written about Van der Hagen lately — and the mood of it. 8 pieces in the last 30 days, coverage is mixed.
CChalmers tekniska högskolaChalmers tekniska högskola·Neutral
Former Rector of TU Delft to Chalmers University board/https%3A%2F%2Ffilelist.tudelft.nl%2FTUDelft%2FTechnology_Transfer%2FPioneering%2520Tech%2F2025%2FMarja_en_tim_dubbelinterview.JPG%3Fhash%3Dc765290980){kind=spacer}
TTU DelftTU Delft·Neutral
"Curiosity is in this city’s DNA”
TThe ElectricThe Electric·Neutral
Andrade homicide case continuing, sentencing scheduled in criminal mischief case
WWest Central TribuneWest Central Tribune·Neutral
Willmar Middle School names March 2026 students of the month
DDirks-Blem Funeral ServiceDirks-Blem Funeral Service·Neutral
Obituary information for Doug van der Hagen
PPR Newswire
JJayski/https%3A%2F%2Ffilelist.tudelft.nl%2FNews%2F2026%2F01_January%2FTU%2520Delft%2520-%2520184%2520Dies%2520Natalis%2520-%2520001.jpg%3Fhash%3Ddebefd5836)
TTU Delftas of June 16 · 8 stories?
Act three · ★ new
Do they agree?
Put the two verdicts side by side — every product with its AI rank and its reviewer score — and see where the machines and the buyers line up, and where they don't.
The lineup, reconciled?
Every product — both verdicts.
Shave Butter is Van der Hagen's most-recommended product, ranking across 1 buyer question, with Premium Shave Soap close behind.
Traits?
The words the panel uses.
AI most often praises Van der Hagen for being "accessible" (1 mention) and "brushless" (1).
- accessible1
- brushless1
- budget1
- economical1
- lather1
- sensitive1
- thick lather1
- traditional1
- value1
- widely available1
Rivals?
Who it competes against.
Van der Hagen's closest rival is Murdock London — and Van der Hagen comes out ahead in 1 of 1 of the questions they both answer (100%).
- Murdock London
Beauty & Personal Care
Van der Hagen leads 1–0
Across 1 shared question
- Mitchell’s Wool Fat
Beauty & Personal Care
Van der Hagen leads 1–0
Across 1 shared question
- Supply
Beauty & Personal Care
Van der Hagen leads 1–0
Across 1 shared question
- L'Occitane
Beauty & Personal Care
Van der Hagen leads 1–0
Across 1 shared question
- Neutrogena
Beauty & Personal Care
Van der Hagen leads 1–0
Across 1 shared question
- Lather & Wood
Beauty & Personal Care
Van der Hagen leads 1–0
Across 1 shared question
- Kent
Beauty & Personal Care
Van der Hagen leads 1–0
Across 1 shared question
The recap
Where it stands today.
- FootprintStrongest in Beauty & Personal Care (best #15), across 1 buying intent.
- AI verdictperplexity ranks Van der Hagen highest (avg #15.0); Gemini most sceptical (#29.0).
- TraitsMost often associated with “accessible” (1 mentions) and “brushless” (1).
- Top productShave Butter is the most-mentioned Van der Hagen product this snapshot.
- Closest rivalMurdock London (1–0 across 1 shared intent).
browse Van der Hagen in these categories