Salt 2025

Beauty & Personal Care › Fragrances

Salt 2025

Fragrances

Ellis Brooklyn logoby Ellis Brooklynbrand #20 in Fragrances
Where to buy

Should you buy it??

OverturnedDividedHolds up

Not enough evidence yet

One source so far — no reviewer, buyer or press cross-check yet.

AI panel1 of 6 agree#3

Quick take

In short: what each side says

AI panel — each opened up in full further down ↓

AI panel#3 best pick1 of 6 models agree

Grok ranks this product at #3.0 on average

Behind this verdict1 AI~3 hrs of research 2 min to read

Main competitors

Top rivals in Fragrances.

#1
Layton
Layton

Parfums de Marly logoby Parfums de Marly

Niche men's eau de parfum spray

Best rank in this scope, recent weeks Charted 12 of 13 weeks Jan 1 · #7 · Jan 1 · #6 · Feb 1 · #3 · Mar 1 · #1 · Apr 1 · #3 · May 1 · #11 · Jun 1 · #3 · Jul 1 · #28 · Sep 1 · #64 · Oct 1 · #29 · Nov 1 · #29 · Dec 1 · #16-wk trend?
Where to buy
new
#2
Baccarat Rouge 540 Eau de Parfum
Baccarat Rouge 540 Eau de Parfum

Maison Francis Kurkdjian logoby Maison Francis Kurkdjian

Luxury eau de parfum fragrance

Best rank in this scope, recent weeks Charted 11 of 13 weeks Jan 1 · #24 · Feb 1 · #75 · Apr 1 · #46 · May 1 · #3 · Jun 1 · #1 · Jul 1 · #3 · Aug 1 · #3 · Sep 1 · #2 · Oct 1 · #8 · Nov 1 · #2 · Dec 1 · #26-wk trend?
Where to buy
held
#3
Missing Person Eau de Parfum
Missing Person Eau de Parfum

Phlur logoby Phlur

Clean fragrance eau de parfum spray

Best rank in this scope, recent weeks Charted 8 of 13 weeks May 1 · #7 · Jun 1 · #8 · Jul 1 · #2 · Aug 1 · #9 · Sep 1 · #3 · Oct 1 · #2 · Nov 1 · #1 · Dec 1 · #36-wk trend?
Where to buy
-2

Act one

What the machines think.

Several AI models read the category and place this product — model by model, list by list, over time.

№ 01

Model by model?

How each AI sees it.

Grok ranks this product at #3.0 on average Averaging across the AI panel, Salt 2025 sits around #3.0 this snapshot.

  • GrokGrok

    #3.0

    1 appearance · best #3

    placed#1#10
    #3Best Clean Perfumes

  • GeminiGemini

    —

    Didn’t rank Salt 2025 this snapshot.

  • GPTGPT

    —

    Didn’t rank Salt 2025 this snapshot.

  • PerplexityPerplexity

    —

    Didn’t rank Salt 2025 this snapshot.

  • AI ModeAI Mode

    —

    Didn’t rank Salt 2025 this snapshot.

ClaudeClaude

Didn’t rank Salt 2025 this snapshot.

№ 02

Frequent rivals?

What it competes against.

№ 03

The recap

Where it stands today.

  • PositionBest rank #3 across 1 intent tracked.
  • FootprintStrongest in Best Clean Perfumes (#3).
  • TraitsMost often described as “cruelty free”.
  • Closest rivalBlanche Eau de Parfum (1–0 across 1 shared intent).
  • MakerBy Ellis Brooklyn — see how it ranks across other intents on its brand profile.

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